Redesign of Case Study Coming Soon!
Usfca: Star Route Farms AUG 22 - DEC 22
Star Route Farms is a farm based in Bolinas, California and has been owned by the University of San Francisco since 2017. As part of a design team, I designed a group of deliverables that the Star Route Farms Field Station could use to spread more awareness about themselves and encourage more classes to come to the farms for a more hands-on experience.
Initially in the process, I helped in creating various design possibilities of the two types of maps needed for the farm. I also took part in creating some logo designs. The final map and logo were not designed by me; however, they do stem from my designs and inspiration ideas. During our final round of design work for the farm, I was in charge of branding. I made decisions for how the brand will look to ensure the cohesiveness of every deliverable. I also put together a Brand Book if Star Route Farms ever needed any future references to build their brand further.